Artha, Dharma and Seva:  Success in the Yoga Profession

Welcome to the Business of Yoga

In this modern age, a professional perspective is needed to thrive as a yoga teacher and entrepreneur.

We want to help you successfully build and grow your yoga profession in a way that is authentic to you.

Get the support, guidance, and confidence you need for your life stage right now.

  • Dream it.

    It all begins with an idea. Maybe you want to launch a business? Or turn a hobby into something more? Or you have a creative project you want to share with the world? Whatever it is, Joan will guide you toward your most authentic path and help you create the content you need to communicate your message with others.

  • Build it.

    Now that you have an idea, it’s time to create a plan. Cristina has created many successful wellness businesses over the years and can help guide you towards creating a business plan that gives you the steps to move you closer to your dreams and visions.

  • Make it happen.

    Having clarity about your soul’s purpose, you are ready to make it visible. In today’s world, it’s important to get your ideas and vision online. If you want to make your business "real" and tangible, you need a brand identity and a strategy. Learn how to master your marketing, create profitable online offerings, and scale your yoga business with confidence.

Hi Yogipreneur

You were born with a sacred purpose on this planet called your dharma. We are here to help you turn your passions into a successful business and align with your soul’s purpose. 

Practicing yoga helps you to connect to your true nature and gain clarity and confidence in who you truly are. The practice helps you learn to live in harmony with the world around you. You can see the benefits of your practice by observing how your life becomes more fulfilling and abundant.

If you want to stand out from the crowd, you need a professional presence. These days more people are leaning towards a reliable monthly income that empowers them to shape their own lifestyles. This might sound appealing to you and you might have big dreams while being uncertain about the initial steps. You're not alone.

Our mission is to guide you in transforming your soul’s purpose into a thriving business, by sharing strategies, marketing tools, and how to cultivate the mindset of a thriving Yogipreneur. 

Meet your Business of Yoga Team

Dream it.

Find your Soul’s Purpose (Dharma) with Joan Hyman.

Joan has been coaching and mentoring yoga teachers for over a decade and loves the intimate setting a mentorship provides. She guides students towards a career that has purpose and alignment.

Having a mentor is an important part of finding your most authentic path. This helps you to stay the course and stay inspired! 

Joan guides her students to the next level and helps them find their own professional path with her annual online mentorship and her 1:1 private coaching.

Get inspired and experience your own transformation in truly stepping into your purpose, confidence, voice, and message.

Build it.

Develop a business plan with Maricar Cristina Holopainen.

As the general manager of the Maruia RiverRetreat, New Zealand’s nature and well-being destination, and the creator and owner of Urban Ashram, one of Manila’s most popular yoga studios, Cristina has become a modern-day entrepreneur. She teaches yoga at her retreat center in New Zealand and has coached many yoga teachers helping them to move towards the next level in their offerings.

Cristina leads the SOY business of yoga modules and offers coaching on developing a business plan after you graduate from SOY 300h YTT. She also provides consulting sessions if you have an existing yoga business and need support to bring it to the next level.

Get empowered to build your business or to bring it to the next level.

Make it happen.

Put your business plan into action with Tina Schmelzer

Tina has joined the team at SOY as a creative business manager. She is a dedicated Ashtanga Yoga practitioner and 500+ hours certified Yoga Teacher (graduated by the SOY). As a former COO and holding an EMBA she offers 15+ years of professional experience in business development, marketing, and coaching. 

Tina will support you in putting your business plan and ideas into action. Her services and courses help you to not only set up a business strategy but also get visible with the branding and marketing side (website, social media strategy, marketing tools, brand design) of yoga. She also helps you to grow your existing business, by bringing it to the next level.

Get ready to create impactful digital content that spreads your message far and wide.

Our Mission.

Our mission is to guide you in transforming your soul’s purpose into a thriving business. At The School of Yoga, not only do we help you continue your education in yoga, we are also dedicated to helping students find their most authentic path with guidance from highly skilled teachers from across the globe. From ancient practices to modern techniques, we offer a diverse range that helps you find your niche and points you in the direction of your dharma.

With more than 25 years of experience in the wellness industry, we support you on every stage of your yoga journey. Through mentorship, coaching, and our numerous courses, we are here to empower you and help you create a sustainable yoga path through service. Whether you're a seasoned yogi or just starting out, our experienced team is here to give you the support you need to create a thriving yoga business.

Our Business of Yoga Services

Business of Yoga Course

The Business of Yoga - Success and Sustainability in the Yoga Profession 15hrs

What can you expect?

  • The purpose of the Business of Yoga is to confidently and competently equip our SOY graduates with professional skills and an actionable plan in actively pursuing their purpose (dharma) in the service of their chosen community (seva).  It is the goal of this course to guide, support and teach The Business of Yoga by aligning and defining your purpose, building and writing your business plan and developing your "brand" so that you can Bring your Dharma to Life and to the World.

    More importantly, this course will cover discussions and conversations about Artha - how you can find creative and innovative ways to build a financially-rewarding profession that is sustainable.  Through this course and the mentorship program, you gain access to insights and practical applications and learn from other "yogipreneurs" and business models so you can learn from the successes and best practices shared in The School of Yoga.

    The course is meant to spark your creativity, explore possibilities and allow you to experience an encouraging, highly-supportive and well-guided approach to becoming a successful yoga professional.

  • with Annie Carpenter

  • with Joan Hyman

  • With Cristina Holopainen

  • with Jenn Huang

  • With Cristina Holopainen

Price | USD 150

1:1 private Business Consulting Fees with Joan, Cristina, or Tina

Gain guidance on how to turn your services into a successful yoga career path. We offer feedback to yoga teachers wherever you need it in your lifetime yoga journey.

60 Min. | USD 125 | Online on Zoom

45 Min | USD 100 | Online on Zoom

30 Min | USD 75 | Online on Zoom

Ignite your yoga business - A 3-month personal transformative Program with Joan and Tina

Join our high-touch Business of Yoga program for aspiring and existing yoga entrepreneurs. With personal attention and expert guidance, Joan and Tina will help you discover your path and reach your full potential.

Together, we'll create a strategic master plan for the year ahead, tailored to your vision. Expect relentless accountability and unwavering support to keep you in action mode from the start.

Join now and elevate your yoga business to new heights!

What you can expect:

  • 8 x private sessions in 3 months (4 with Joan / 4 with Tina) to unleash your full potential, making decisions and taking actions you never believed you could.

  • Weekly WhatsApp Messaging for Check-in.

  • Free access to 50 hours at the Online SOY Studio to seek inspiration for content.

  • 1 Final Private closing session with both Joan and Tina.

  • You will walk away with a polished website, social media skills, and a marketing and branding kit.

    Total Price: USD 3000